![]() ![]() If you're sending a promotional email, avoid deceptive subject lines like: ![]() ![]() I'm going to be in town next Tues - are you available? Survey to Complete | Will Take 2 Minutes Here are some good examples of subject lines: Don't be afraid to take up the whole subject line. So, how do you write a good subject line?īe clear, direct, and describe the content of your email. Like any busy person, your teammates receive a ton of emails every day, and would certainly appreciate the extra effort of a descriptive subject line. The recipient doesn't know who you are, and can only judge you from your subject line.Įven if you're sending emails internally at your company, it still pays to write a great subject line so your recipient has an idea of what to expect. Subject lines are especially important if you're reaching out to someone for the first time. It's descriptive, specific, and tells me that this is an introduction. The result? I might delete or ignore it altogether. This particular subject line (real-life example by the way) is vague, indirect, and does not hint to me at all what the content of the email will be about. Unfortunately, a lot of people struggle with this part. It's often the deciding factor on whether someone will open your email. Subject lines can make or break your email's success. ![]()
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